The Canada Games Council (CGC) is delighted to welcome Adam Ward as the organization’s new Vice-President of Partnerships and Marketing.

“We are genuinely thrilled to welcome Adam to the Canada Games Council,” said Kelly-Ann Paul, CGC President and CEO. “His passion for sport is palpable and his entrepreneurial spirit and sponsorship expertise will help propel the Canada Games Movement forward as we strive to reimagine our funding portfolio and reach greater audiences from coast to coast to coast.”

Backed by the organization’s new Strategic Plan, Ward joins the Council’s senior leadership team with a mandate to build and enhance values-based corporate partnerships and diversify revenue streams, while working alongside key stakeholders to elevate the Canada Games brand.

The Canada Games spark greatness in the next generation of leaders on and off the field of play, and Ward is a shining example of that.

“My journey with the Canada Games started at 14 years old, when I volunteered at the indoor volleyball venue at the London 2001 Canada Summer Games,” said Ward. “That life-changing experience inspired me to dedicate thousands of hours to playing, training, volunteering, coaching and ultimately to working in sport. I’m so excited to see that journey come full circle in my new role with the CGC, and I cannot wait to pay it forward for the next generation of athletes and leaders across Canada.”

A native of southwestern Ontario, Ward combines leadership and eternal positivity with an extensive background in sponsorship and marketing. He joins the CGC after five years with CIMORONI, a Toronto-based marketing and partnership development agency where he most recently served as Vice-President. He is also a part-time marketing professor at Sheridan College.

In addition to the Canada Games, Ward has also served in volunteer roles with the Canadian Olympic Committee, and most recently as a committee member with the Sponsorship Marketing Council of Canada. 

He holds a Masters of Human Kinetics with a concentration in Sport Management from the University of Ottawa, and a Bachelor of Physical Education and Health from the University of Toronto. 

He can be reached at award@canadagames.ca. 

About the Canada Games Council

The Canada Games Council, a private, non-profit organization, is the governing body for the Canada Games. Held once every two years, alternating between winter and summer, the Canada Games represent the highest level of national competition for up and coming Canadian athletes. The Games have been hosted in every province at least once since their inception in Quebec City during Canada’s Centennial in 1967. The Games are proud of their contribution to Canada’s sport development system, in addition to their lasting legacy of sport facilities, community pride and national unity. The organization of the Canada Games is made possible through the tireless dedication of local Host Societies and the contribution and support of the federal, provincial/territorial and host municipal governments.

The office is located in Ottawa, Ontario, on the traditional territory of the Algonquin Anishinabek People.