It is the corporate support that allows us to go beyond base funding and meet hosting standards to deliver a memorable event that can create so much opportunity.
Corporate support allows our athletes to experience top notch venues, the best in national competition, the best in coaching and more fans and spectators than they have ever seen before.
The Canada Games are a stepping stone towards international and Olympic competition, all thanks to the support of our tremendous national partners.
In 2008, there were no Canada Games national partners. Today, 14 partners have engaged to take advantage of on-going visibility and continuity through a consistent relationship, including our most recent partnerships with Konica-Minolta, Panago Pizza, Shaw and OPIN. And thanks to all of their support, our momentum grows.
Here is a snapshot of what our remarkable national partners have done for us in recent Canada Games:
Category: Sport Retail
Asset Ownership: Sport presenting sponsor of Cycling at the 2017 Canada Summer Games
Activations of the past:
Category: Mining and metals
Asset Ownership: Medals and medal presentation program
Activations of the past: Medal Unveiling, Medal Selfie campaign
Engage on social media
Category: Branded signage
Asset Ownership: Branded signage
Activations of the past: Canada Games Venues
Category: Audit & Professional services
Asset Ownership: Branded signage
Activations of the past: VIP Program
Examples of Canada Games alumni who have gone on to reach the Olympic podium include Catriona Le May Doan,Alexandre Despatie, Sidney Crosby, Mark McMorris, Cassie Campbell-Pascall, Lennox Lewis, and many more.
Asset Ownership: Medal celebrations
Activation: Olympic pathway
Konica Minolta have actively engaged in their sponsorship through branded equipment, hosting and technicians that travel on-site at the Games to each office space to ensure all Konica Minolta equipment works properly.
Their branding can be seen on the Canada Games Flag Bearer vests (see photo below).
Category: Office equipment
Asset Ownership: Canada Games sport
Activations of the past: Flag bearer program
Their activations of pin trading and "team behind the team" have been resounding successes in engaging with Canada Games attendees and giving well-deserved recognition to Mission Team staff.
Click on the video below to get an in-depth look at Sage's "Team behing the Team" activation.
Category: Accounting software
Asset Ownership: Pin Trading
Activations of the past: Team behind the team
As part of the partnership, Shaw also provides spectators and athletes with access to its Shaw Go Wifi network.
Category: Telecommunications, wireless
Assets: Sport presenting & GoWiFi
Activation: Shaw MIK
Shaw also provides media in kind (MIK) which is used to showcase athletes expected to perform well in the Games. Take a look at the video below that was produced by Shaw in the lead up of the 2015 Canada Winter Games.
Panago created a "Fueled by Panago" awareness campaign that was promoted through Panago locations across Canada leading up to the Games.
Panago was also heavily involved in athlete send-offs/athlete pep rallies for certain Provinces and Territories, providing food and beverages as support.
Assets: Food service, Athlete Entertainement
Activation: Fueling athletes
Take a look at this fantastic video they produced in advance of the 2015 Canada Winter Games in Prince George.
Category: Sportswear/performance clothing
Assets: Volunteer uniform
Activation: Athlete gift, performance clothing
Their key activation of the past has been to produce the athlete gift that each competitor receives at the Games and to outfit the volunteer teams, the backbone of the Canada Games.
Category: Registration software
Assets: Registration software
Category: Website development
American Express Global Business Travel is the official travel provider for Canada Games Friends and Family. American Express Global Business Travel (GBT) equips companies of all sizes with the insights, tools, services and expertise they need to keep their travellers informed, focused and productive while on the road. With approximately 12,000 and operations in nearly 120 countries worlwide, American Express GBT empowers customers to take control of their travel programs, optimizing the return on their travel and meetings investments, while, more importantly, providing extraordinary traveller care.
Category: Travel Services
Activation: Friends and Family program