The campaign is driven by a rallying video from prominent Canada Games alumni Kylie Masse (ON, 2013), Charles Hamelin (QC, 2003), Allison Forsyth (BC, 1995) and Woody Belfort (QC, 2019) that inspires people to speak up for safe sport.

“To have an impact, we have to call out maltreatment when we see it,” said Forsyth, an Olympian and abuse survivor who is at the forefront of the safe sport movement in Canada. “Canada Games participants are at a key stage in their development and athletic journeys, and this campaign will elevate their awareness about maltreatment in sport. As a community – athletes, parents, coaches, officials and administrators – we loudly need to expect better and rally together to keep sport safe for all.”

“There’s no room for bad behaviour at the Canada Games; we’re only about playing fair, being respectful and keeping the good vibes going at every level of sport,” said CGC President & CEO Kelly-Ann Paul. “We are thrilled to launch this campaign to not only educate people about safe sport on and off the field of play, but to present it in a way that is powerful, approachable and positive.”

Beyond the video, the campaign also features a training module for volunteers, a refreshed web page at SafeSpeaksUp.ca and links to the Canadian Safe Sport Program to help people navigate safe sport. Good Vibes Only will be featured prominently on social media, through education workshops and on-site activation at the St. John’s 2025 Canada Games. It will carry on as a legacy for future Canada Games.

“Creating an environment of safety, respect and inclusion is central to the spirit of the 2025 Canada Games,” said Karen Sherriffs, CEO, 2025 Canada Games Host Society.

“This campaign is about more than just words, it’s a call to action. We want every participant, from athletes to volunteers, to feel supported, valued, and empowered to speak up. Together, we’re building an environment where only good vibes thrive at the Games and long after.”

The Good Vibes Only campaign has been made possible through the collaborative support of the Canadian Olympic Committee and the Government of Canada.

The creative was developed in partnership with WILL, a Vancouver-based marketing agency and the video was brought to life by St. Catharines production company Fourgrounds.

The next Canada Summer Games take place August 8-25, 2025, in St. John’s, Newfoundland and Labrador.